All Things Video

Anne Dolinschek is is the Head of Nfluential, a South African consultancy that develops influencer marketing strategies for brands. Anne began her career in event marketing and public relations before transitioning into the influencer space. Prior to joining Nfluential, she served as the Social Media and Content Marketing Director for Magna Carta and later as the Head of Consumer PR for Conversations Media and Communications. In this episode, Anne offers insight into influencer marketing trends in South Africa, from leveraging paid media in promoting influencer content to using surveys to understand audience preferences. She explains that Facebook is the primary platform for local influencer campaigns, followed by Instagram and Twitter, with TikTok very much on the rise. She and I also explore the differences between ephemeral social posts like Instagram Stories versus the permanent media placement offered by timeline posts. Finally, we examine the impact of COVID-19 on influencer marketing and the potential