All Things Video

Alex Kruglov is the Co-Founder & CEO of Pop.in, a mobile app for interactive game nights. Alex started his career as a McKinsey consultant before going to business school and transitioning into media and entertainment. Prior to launching Pop.in, Alex worked at Fox and Sony and then served as the Head of Content Acquisition for Hulu in the early days of the video streaming service. In this episode, Alex offers insight into the early days of video on-demand, particularly how Hulu emerged as Fox and NBC Universal’s response to the existential threat that YouTube and online piracy posed to the traditional TV business. He goes on to share what inspired him to launch Pop.in and help create an “experience economy” online. Finally, Alex and I discuss how the COVID-19 pandemic has accelerated Pop.in’s growth as more people look for ways to connect with others online, and he shares some exciting announcements about upcoming features to help creators and non-profits earn money through the app. Host: James Creech LIS