All Things Video
Influencer-Driven Commerce (David Nicholls -- Founder & CEO, FlashFomo)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:45
- More information
Informações:
Synopsis
David Nicholls is the Founder & CEO of FlashFomo, an online marketplace for Asian social influencers to create & sell personally branded products via flash sales. Prior to FlashFomo, Dave served as General Manager of Brave Bison APAC and later as CEO, Australia for WebTVAsia. In this episode, Dave shares his experience selling digital advertising and branded content that ultimately served as the inspiration for helping influencers launch their own product lines. We also acknowledge that such a business wouldn’t have been possible a decade ago – FlashFomo leverages several recent innovations, from influencer marketing to just-in-time manufacturing and drop shipping. Finally, Dave predicts accelerated growth of eco-friendly goods and packaging, digital products, and e-learning materials. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podc