All Things Video

Emily Fonda and Jay Kent-Hume are the Co-Founders of The Sociable Society, a talent management firm and influencer marketing agency that works with influencers across the U.S. and Canada. Prior to launching The Sociable Society, Emily worked in public relations and Jay worked in staffing and recruitment. In this episode, Jay and Emily discuss the evolution of influencer marketing over the past decade and their predictions for the future. We explore how product reviews and recommendations shifted from word of mouth and celebrity endorsements to online ratings and influencer recommendations. We also evaluate the impact of social media and influencer marketing on politics, sports, and consumerism, particularly in a world of one-click shopping and next-day shipping. Finally, Emily and Jay describe the move away from microinfluencers and an emphasis on longer term partnerships between brands and high profile creators, and we predict more FTC regulation and more product placement coming to the world of influencer m