All Things Video

Rachel David is the Founder & President of Hashtag Communications, a social media consultancy focused on influencer marketing. Prior to launching Hashtag, Rachel co-created and hosted BestFan TV and then served as a producer and host for Your World This Week with Rogers Communications. In this episode, Rachel shares her experience as a traditional media host, social media creator, and entrepreneur. She explains the differences between the Canadian and U.S. creator ecosystems and offers advice to local advertisers seeking to find influencers with an engaged regional audience. She also explains why she began to focus on creating content primarily for LinkedIn and Instagram and highlights the benefits of a “Learn from Me” rather than a “Look at Me” content strategy. Host: James Creech LISTENER SUPPORT If you’d like to make a small monthly donation  to help support future episodes, please visit https://anchor.fm/all-things-video/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering