All Things Video

Benedikt Kraus is an esports industry veteran and the former Vice President of Global Media Network at ESL. Prior to joining ESL, Benedikt competed in professional Counter-Strike, worked as an editor at early esports magazines, and served as a TV editor for GIGA Digital Television. In this episode, we discuss the evolution of esports and the competitive gaming industry. Benedikt explains how monetization has improved over time, from the early days of display advertising to the current focus on influencer marketing and integrated sponsorships. We also debate the merits of a franchise system versus open leagues, the future of new streaming services like Mixer and Caffeine, and the differences between esports in the U.S. and Europe. Finally, Benedikt shares his thoughts on underrated game titles and his fascination with the potential for AI-driven content creation. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ec