All Things Video

Jim Louderback is the GM & SVP VidCon at Viacom, overseeing the world’s largest event series for online video creators, fans, and industry executives. Jim began his career in consulting and publishing, helping companies navigate the transformation to online media. In 2007, he became the CEO of Revision3, one of the first online video networks, which Discovery acquired in 2012. Since then, he spent his investing in and advising early stage companies before joining VidCon full time in 2017. We cover a lot of ground in this episode, from YouTube’s unique approach to community and monetization that differentiated it from other early video sites to the impact of an entire generation growing up on social media. Jim shares his take on TanaCon and the YouTube Rewind 2018 controversy, explains VidCon’s decision to go international, and describes his team’s focus on keeping the audience “front and center.” Finally, he offers his predictions for 2019: Pinterest will invest heavily in video, AR is due for a crash,