All Things Video
Unlocking Monetization for Digital Publishers & Podcast Networks -- Jen Sargent (COO, Wondery)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:38:48
- More information
Informações:
Synopsis
Jen Sargent is the COO of Wondery, the podcast network behind hits like Dr. Death, Gladiator, and Business Wars. Prior to Wondery, Jen worked in investment banking at J.P. Morgan and venture capital at Bertelsmann in addition to gaining experience as an operator through her time at DoubleClick and Reed Business Information. She took the entrepreneurial leap in 2008, co-founding the digital media company HitFix, which was acquired by Uproxx in 2016. In this episode, we discuss a number of challenges facing digital publishers, particularly the need to diversify their revenue streams and improve their unit economics. At the same time, publishers must compete fiercely for audience attention, as YouTube, Facebook, and Amazon largely monopolize content consumption and thus ad dollars. Podcasting, on the other hand, is still relatively new territory, presenting an opportunity to test and develop IP that can then be translated to other platforms. Finally, Jen shares her 2019 predictions, mentions both the need and