All Things Video
From Fame to Fortune: Monetizing Digital Influence -- Drake Rehfeld (CEO, Demeanor)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:24
- More information
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Synopsis
Drake Rehfeld is the CEO of Demeanor, a platform that helps social influencers create and sell products to their fans. Prior to Demeanor, Drake worked in research engineering at Snapchat and then served as Head of Engineering at Team 10. In this episode, we discuss alternative monetization opportunities for influencers. Drake encourages creators to move beyond advertising and merchandise sales to build lasting businesses that align with their personal brands. He shares his experience building products for influencers that launch with built-in audience and distribution, so the primary challenge becomes user retention and monetization. We also touch on the YouTube Rewind 2018 controversy, CGI influencers, and Quibi’s prospects for success. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage