All Things Video

Arthur Wang is the Chief Marketing Officer of Super Deluxe, a multi-platform entertainment company focused on creative youth. Prior to joining Super Deluxe, Arthur founded a number of startups focused on performance-based marketing before joining CBS Interactive as Vice President of Audience Development and Acquisition. Arthur is an active mentor at Muckerlab, where he offers advice to early stage consumer Internet companies. In this episode, we discuss a few of online video’s inherent challenges: from adapting to constantly changing social algorithms to betting on future monetization opportunities. Arthur shares some of the creative strategies Super Deluxe uses to engage America’s creative youth and underscores the importance of emotional intensity in measuring audience response. Finally, Arthur describes his childhood experiences that have helped shape Super Deluxe’s mission not only to entertain, but to expand awareness of other cultures and perspectives. Host: James Creech ABOUT THE SHOW All Things