All Things Video

“Creating This World”: Producing Original Content for Online Video -- Artur Filipowicz (Head of Video Production, Mediakraft)

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Synopsis

Artur Filipowicz is the Head of Video Production at Mediakraft Poland, appearing on camera and working behind the scenes to create several original productions. Prior to Mediakraft, Artur worked at the European Student Forum (AEGEE) and Grupa Wirtualna Polska. In this episode, Artur and I discuss the creative side of the online video industry and some of the market challenges intrinsic to Eastern Europe: from low CPMs to difficulty attracting international audiences. Artur shares his experience working in the Middle East – from producing Egyptian tourism videos to teaching deaf students in Qatar how to create their own content and publish to YouTube. Finally, he predicts that premium TV content isn’t going anywhere, just shifting to VOD platforms. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and