All Things Video

Ryan Socash is the Managing Director of Mediakraft Poland, a next-generation media company focused on lifestyle content for young audiences. Prior to joining Mediakraft, Ryan was a successful musician, radio host, and TV personality – sharing his experiences as an American expat in Poland, the country he so affectionately calls “the true romance of my life.” In this episode, we learn about Ryan’s entrée into the media business – from an early start in the music industry to becoming a radio personality, and ultimately being tapped to lead Mediakraft’s expansion into Poland. Attracted by the possibilities YouTube offered as “a platform without a gatekeeper,” Ryan launched a creator network to invest in digital talent. Later, his team created original productions and expanded to other online video platforms, inspired by the work of his professional counterparts in Turkey and Germany. Finally, Ryan predicts that Snapchat will be a short-lived phenomenon in Eastern Europe and highlights the potential of Facebook