All Things Video
MCN 2.0: International Growth & Verticalization (2012 - 2015)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:10:33
- More information
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Synopsis
This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page: https://www.facebook.com/allthingsvideo Follow All Things Video on LinkedIn for the latest episodes and updates! http://bit.ly/allthingsvideolinkedin This is the third episode in a four-part history of MCNs. After an initial land grab, MCNs began to expand internationally and focus on specific audience niches and content verticals. The major MCNs to emerge during this second period include DanceOn, Kin Community, Tastemade, Mitú, and Whistle Sports, all of which placed significantly less importance on YouTube ad revenues and a greater emphasis on brand dollars and other revenue streams. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and...