All Things Video

Kelly Day is the Chief Digital Officer at next-generation studio and teen content powerhouse AwesomenessTV. Kelly has held marketing and consulting roles at Fortune 500 companies, led e-commerce growth at AOL and Discovery, and built several successful brands in the digital video space. From 2012 to 2013, she led Blip through a turnaround and eventual sale to Maker Studios, before joining the leadership team at AwesomenessTV. In this episode, we dive into Kelly’s role building the AwesomenessTV brand, leading the company’s international expansion, and brokering distribution partnerships with SVOD and OTT platforms. We also discuss AwesomenessTV’s hub channel approach in comparison with other MCN and next-gen publisher business models, and we debate why brands rushed to social networking sites like Facebook and Twitter but initially struggled to understand and invest in YouTube. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the onlin