All Things Video

Shira Lazar is the Co-Founder & Host of What’s Trending, a 24/7 news hub and eponymous daily live show that covers shareable content across the social web. Prior to launching What’s Trending, Shira worked as a contributor and on-air personality for several digital and traditional outlets, including CBS News, Huffington Post, DirectTV, Fox News, and more. In this episode, Shira shares her experience working with and educating traditional publishers and brands in the digital space. She explains the origins of What’s Trending, offers advice for those interested in the online video industry, and mentions live streaming and 360 video trends that her team is exploring. We also debate how online influencers aren’t just talent but are the new networks, building their own brands and exercising much more control over the content creation, distribution, and monetization processes. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the fu