All Things Video

John Holdridge is VP of Channel+, the brand strategy and services group at Fullscreen. John was an early addition to the next-gen media company’s team, coming aboard after StackHouse Media, a full-service multimedia agency he founded, was acquired in February 2012. In this episode, we examine how brands approach YouTube and engage digital audiences. John shares his experience working with some of the world’s largest brands and media companies and his approach to building a comprehensive service-based business. We also consider the trend toward brands becoming content creators and, in some cases, full-fledged media companies. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-for