All Things Video

An Explosion in Online Video Platforms -- Parker Jones (Head of International, AwesomenessTV)

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Synopsis

Parker Jones is the Head of International at AwesomenessTV. Parker worked at YouTube during the early days of the partner program before moving over to build and manage the creator network at AwesomenessTV, which quickly grew to one of the world's largest MCNs with over 90,000 channels. In this episode, we discuss the proliferation of online video platforms, and the resulting competition for creators, audience, and advertiser budgets. We also cover AwesomenessTV’s international expansion plans, the MCN industry’s move toward lower revenue shares and shorter or “open” contracts, the rise of digital influencers in feature films (examples: Camp Dakota, The SMOSH Movie), and Facebook’s decision to match the terms of the YouTube partner program. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders...