Women In Data Science

Montse Medina was pursuing her PhD at Stanford’s Institute for Computational and Mathematical Engineering (ICME) when she realized she had a great idea for a company. She left her graduate program to found Jetlore, a prediction platform that empowers retailers with AI-driven content, which was acquired by PayPal in 2018. Montse has since moved back to her native Spain as a partner for Deloitte where she is responsible for their advanced analytics and asset-enabled business.Montse discusses her lessons learned growing Jetlore with Stanford’s Margot Gerritsen, Stanford professor and host of the Women in Data Science podcast.She started the business with her thesis advisor and was supported by Stanford’s incubator program StartX that helps students start companies and introduces them to investors. Though they were able to raise money, there were plenty of challenges getting the business off the ground. At first, they didn't want to tell anybody what they were doing. “That already shows that we were very naïve. I