Women In Data Science

Lillian Carrasquillo | Using Human-Centric Data Science at Spotify

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Synopsis

A data scientist by training, Lillian brings a passion for human-centric machine learning and algorithmic effects to her role leading Spotify’s Personalized Home team. She also talks about the experience of leading her team from home during the pandemic.Lillian’s team of data scientists and user researchers collaborate with a mixed-methods research approach to try to discern user needs and create the best matches between listeners and creators. They observe and analyze user behaviors to develop product insights. Her team’s user researchers develop qualitative insights about user needs and then work with the data scientists to figure out the scale of this need or behavior. “What are users telling us they actually need in that moment by doing certain actions, by looking and exploring at certain recommended items?” She sees that Spotify can have a big impact on inspiring new experiences between listeners and the creators of music and podcasts. By sharing music and podcast stories with the world, Spotify often ma