All Things Video

Tracy Benson is the Co-Founder & CEO of Obsesh, a sports platform and markets that connects athletes and fans. Tracy is a former professional athlete who has worked at some of the world’s biggest brands and agencies. Prior to launching Obsesh, Tracy served as CMO at Best Buy, Monster, and Seek Thermal. In this episode, Tracy shares her passion for helping athletes make a living doing what they love. From her time at Home Depot, where she launched the Olympic athlete work program, to her inspiration behind Obsesh, Tracy’s goal is to help top athletes create and monetize amazing content. We also examine the evolution of retail – not just the rise of online shopping but also how brands like Tesla and Nordstrom are reimagining the retail experience. Finally, we discuss the attribution challenges present in a world of omni-channel marketing and debate the need for third-party measurement following LinkedIn’s recent issues of over-reporting ad performance. Host: James Creech LEAVE US A REVIEW! If you enjoyed th