Don't Stop Us Now! Podcast

Our guest this week has been on an incredible journey in the past decade - building an iconic online retail empire to global heights and then having no choice but to close it all down last year. We’re talking about Shoes of Prey co-founder, Jodie Fox.  The trailblazing Shoes of Prey became a global start-up and fashion darling during its nine years in business - offering shoes that its customers could personally design and customise online. It was a truly innovative concept.  Big name VC firms thought so too, and Jodie and her two male co-founders raised around $30 million over the life of the business before coming to the heart-wrenching decision to cease trading in August last year. The problem? Despite a stunning launch years earlier, they simply couldn’t get the scale to make the business sustainable in the long term.  Jodie was the Chief Creative Officer and public face of Shoes of Prey, so coming to terms with having to shut down the business, and its global offices, has been particularly confronting