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People say that marketing for "cloud services" are really over the top right now - selling a lot more promise than can be delivered. If that's true, social media is somewhere out in the stratosphere of hype - pushed into orbit by leaders like Twitter and Facebook - I've heard many people say if they were trying to avoid reading yet another article on the wonders of connecting to "communities" on the web.I'm looking forward to this conversation because social media is still a widely misunderstood subject among SaaS and Cloud Service providers. Many see everything social as an unnecessary and noisy "distraction" that is a waste of resources and time. I understand their point of view because if they come from traditional software marketing, support, and sales environment, they are part of a legacy that rarely focused on end-users or tried to foster communications among them. And if you've ever tried to sip from the Twitter fire hose, you can probably understand their discomfort with jumping on the band wagon.If