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SaaS: Agile, Marketing, & the Wheel of Death
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:59:20
- More information
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Synopsis
if you are a SaaS or cloud services provider and you think marketing in the on-demand world is just the software business as usual - you have a few surprises coming. Agile methodologies are often (and I believe should be) used in SaaS development. The practices and the irregular drip of new features and enhancements go well together in the on-demand world. But for marketing, if you're not prepared for it - it can become a constant din of new features you suddenly have to consider in your marketing you might not be prepared for. How do you manage the delicate interaction between product development, the user community and marketing? To address that question we are speaking to Peter Cohen of SaaS Marketing Strategy Advisors. Peter is the founder and managing partner of SaaS Marketing Strategy Advisors. His firm provides expert guidance to help companies effectively market and sell software-as-a-service (SaaS) solutions to enterprises.The firm’s clients includes several large, well-established clients, looking t