New Books In Communications

In the age of the railroad, social movements, revivals, and campaigns for political office spread like wildfire across the United States. Leaders and their surrogates could go travel faster than ever before, even as industrial capitalism overthrew the public and private relationships of a previous era. As would-be movement leaders discovered their growing power to reach a national audience, their experience speaking to gathered crowds in city after city and town after town produced a new style of public address. Jeremy C. Young‘s The Age of Charisma: Leaders, Followers, and Emotions in American Society, 1870-1940 (Cambridge University Press 2017), traces the history of that new style from the theoretical foundation laid down by its forbears in the 1840s, through the battles over charisma’s power at the height in the early 1900s, to its eventual decline as a new technology, radio, again flipped the script on what it meant to address a national audience. The Age of Charisma is a fascinating history of a period