New Books In Communications

In his new book The Age of Sharing (Polity Press, 2016), the sociologist and media scholar Nicholas A. John documents the history and current meanings of the word sharing, which he argues, is a central keyword of contemporary media discourse. John interrogates the rhetorical work that sharing does as a practice, a form of communication and a business model. He argues that in the last decade, sharing has come to dominate the way we think about our online activities, and indeed, the way we live. He demonstrates, how the therapeutic culture that defined the twentieth century, now shapes how we perceive and discuss our personal and economic interactions both online and offline. Moreover, it was the therapeutic discourse that informed and energized the shift from sharing as a distributive practice of material objects to the ethos of sharing as caring. John combines a close analysis of social media sites such as Facebook and businesses such Airbnb with a linguistic analysis of the genealogy of the concept of sharin