New Books In Communications

Seinfeld is often referred to as the greatest television show of all time. Although this may be debated, there few who would argue that it holds a prominent place in television history and popular culture. In her new book, Seinfeldia: How a Show About Nothing Changed Everything (Simon and Schuster, 2016), author Jennifer Keishin Armstrong presents the history of Larry David and Jerry Seinfeld’s “silly little show” from its struggling beginnings to its life today beyond the screen. Keishin Armstrong brings readers behind-the-scenes of Seinfeld’s inception and into the world of a show which blurs the lines between television and reality. Well-researched and thoughtfully written, Seinfeldia introduces readers to the many levels of Seinfeld’s success. From David and Seinfeld’s unorthodox way of running a television show and the writers’ negotiating for their bit in a script to the myriad of ways Seinfeld is still relevant in todays popular culture, Seinfeldia presents a thorough and easy to read history of a show