Automotive Aftermarket Masterclass

On this episode, we chat with the Director of Marketing for Ferrea Racing Components, Zeke Urrutia. Now Ferrea is a great example of a company who transitioning to digital while maintaining a very clever foothold in traditional marketing which we explore. But before we get into the nerdy business stuff, take a listen to Zeke’s story at the beginning. It’s an incredible peak behind the curtain of the company’s racing history and how his grandfather passed away during a race in 1948. Ferrea Links: Facebook - https://www.facebook.com/ferrearacing/ Instagram - https://www.instagram.com/ferrearacing/ Youtube - https://www.youtube.com/user/Ferrearacing1 Studio Rhoad Links:Instagram: https://instagram.com/studiorhoad Youtube: http://www.youtube.com/studiorhoad Facebook: http://www.facebook.com/studiorhoad Website: http://www.studiorhoad.com