Men Of Abundance

Most companies view marketing as a competitive sport, and gear their ads, brochures, and websites to convince prospects that they\'re the best choice in a sea of competitors. Differentiation, innovation, and uniqueness are viewed as the key to marketing and advertising success. And rightfully so. Yet in many cases, your true competitors are actually NOT other companies at all. Instead, the real marketing challenge is to convince prospects that they need what you\'re selling in the first place… or in the case of window washing, to overcome their pre-conceived objections that are keeping them from buying your product or service from anyone. Look at the window washing flyers below. The first flyer extols all the wonderful advantages of doing business with this particular company instead of their competitors will likely fall on deaf ears. That\'s because very few people who are looking at a window washing ad (hanging on their front door, in a magazine ad, a letter or postcard in their mailbox, etc.) are even cons