Men Of Abundance

Why do five out of six new businesses fail within the first few years? After working with business owners for the past two years, and on my own businesses over the past 10 years, I can unequivocally say that I know. Nearly every business owner I work with shares three common challenges that limit their growth; ineffective marketing, no sales process, and inadequately trained employees. Small improvements in each of these areas will create exponential growth. You might be thinking….no way, too simple. You would be wrong. I’ll keep this short and start with marketing. Do you ever receive Valpac adds in the mail? How often do you rush in to rip the envelop open and begin calling every single advertiser? Well, I do, because they are all potential clients. But I’ll bet you don’t. I have NEVER seen a Valpac add that truly distinguishes a business from its competitors. Pretty pictures, free estimates, jargon, platitudes, and all the other drearily common tools. Here’s how I evaluate such marketing and how you can ev