Men Of Abundance

Consider this... there are actually two sides to your business: First, there\'s what I call the “inside reality,” and second, what I call the “outside perception.” The inside reality encompasses everything you do... and everything that makes your business great. It\'s all of your skills: the people who work for you, your expertise, the way you service your customers before, during, and after the sale. It\'s your systems, your operational procedures, your commitment to excellence. It\'s your passion... and the way you conduct your business on a daily basis. Add these all together and they equal your value to the marketplace. That\'s what I call the inside reality. So how\'s your inside reality? If you asked your customers why they buy from you, they could probably tell you something quantifiable, specific and instantly obvious. They could point to specific benefits they enjoy when doing business with you. Then they would say things like... “That\'s why I do business here, that\'s why I