Live From Nabshow 2017

Dan Mallin is an entrepreneur dedicated to expanding the ways technology can advance the mission of chief marketing officers, advertising, and media agencies. He’s repeatedly broken new ground in the marketing world. From the early days of the Internet and the first websites, to business portals of the dot com era to the latest generation of 1:1 marketing—integrating sales, service, and marketing—Mallin has a broad history of building businesses that help clients, including Fortune 1000 marketers and large ad agencies, take advantage of cutting-edge digital transformation. In the past 20 years, he has grown and sold four businesses and built forward-thinking ad tech platforms that are still in use day-to-day by some of the world’s largest brands, agencies, and media firms. Today, Mallin is the Co-founder of Equals 3, where he and his team are working closely with IBM to commercialize Watson for marketers by creating Lucy, the cognitive companion to the marketing professional.