Live From Nabshow 2017

Witness The M.E.T. EffectThu. April 27| 11:00 AM - 11:45 AM | Advanced Advertising TheaterContent is experiencing a revolution with new formats, new business models and new audience behaviors. This collision is causing a cultural phenomenon fueled by hybrid solutions and boundless connectivity that's changing the very nature of how we live, work and play. Join this exciting session as we dig into a number of companies who are exploring new boundaries as media, entertainment and technology collide to cause The M.E.T. Effect℠.