Live From Nabshow 2017

A Deeper Dive Into Snapchat and BrandsWed. April 26| 1:00 PM - 1:45 PM | Advanced Advertising TheaterAs Snapchat continues its rapid growth, especially amongst the coveted teen demographic, brands are increasingly leveraging Snapchat campaigns as a part of their marketing mix. Brands are creating their own Snapchat content, and partnering with Snapchat influencers for branded content, account takeovers and more as the desire for real-time, "live" content becomes more and more prominent . Join our discussion with award-winning Snapchat influencers, agencies specializing in Snapchat branded integration, and brands as they discuss the keys to a successful campaign. We'll discuss how to create, develop, and execute a winning Snapchat campaign with influencers doing it every day. And yes, our moderator will wear Spectacles to spec-snap video during the panel.