Live From Nabshow 2017

The New Age of Influencer ContentWed. April 26| 11:00 AM - 11:45 AM | Advanced Advertising TheaterIt has been nearly 100 years since Proctor & Gamble found that new types of content, not simply brand promotion and product placement was a great way to leverage popular forms of entertainment to capture household and overall market share unlike anyone had seen before….. Join this session as some of the powerhouses in the influencer and content space explore the usage, unique relationships and challenges of new audience engagement models based on the cultural phenomena of the 'influencer'.