Live From Nabshow 2017

Disruption Ahead: AI Will Forever Alter the Advertising LandscapeTue. April 25| 3:00 PM - 3:45 PM | Advanced Advertising TheaterAI is a game-changer for every industry it enters. Daily tasks are completed faster. Complex analysis becomes simple. The human mind is freed for higher-order problem solving. Discover how the power of today's cognitive capabilities can be applied to the world of advertising. Introducing "Lucy," built with Watson. She absorbs, analyzes and delivers insights from the entirety of your enterprise knowledge. Whether you ask her to hunt down facts about a potential market, build audience insights from social media, or draw up media models, she performs time-consuming tasks in an instant. What can you look forward to with a cognitive companion on the team? Productivity will grow, exponentially. One person will be able to accomplish 10 times more at a level of depth not possible before. She will bring a material shift in how you do your day-to-day jobs.