Live From Nabshow 2017

The Art (and Science) of InAppAds: Cracking Big Brand BudgetsTue. April 25| 11:00 AM - 11:45 AM | Advanced Advertising TheaterIt's time to reimagine what's possible in advertising. This panel will discuss how industry innovators are redefining the art of the ad by exploring new technologies around: Contextual ad overlays that target niche audiences/individuals based on viewing data/habits; Skinning and targeting moments of engagement with relevant branding to increase ad inventory; and Rebranding of the entire video player by advertisers targeting specific audiences/demographics. Industry experts from both the technical and advertising sides of the business will offer opinions on where we are now, the next steps needed, and how content providers can position themselves