Live From Nabshow 2017

Advancing the Ad Creative and Seducing your Audience with the Power of TouchTue. April 25| 1:00 PM - 1:45 PM | Advanced Advertising TheaterWe are now entering a world where new content formats including mobile, 360 video and VR, are creating an opportunity for advertisers to driver deeper experiences with their brand. Knowing how to use the senses to tell the brand story in a way that involves the audience can make the difference in the overall impact on brand awareness and favorability. Enter haptics, which is any form of interaction involving touch. Touch not only shapes our perceptions of the things around us, but also how we feel and communicate information that cannot be communicated visually or audibly. In this panel, will discuss the advances around haptic technologies and how it's impacting advertising creative – and how it translates to screens, regardless of format or size, to shape how the consumer feels, as well as the importance of continually pushing the creative boundaries to more effectively d