Live From Nabshow 2017

Unlocking Revenue In A Data Enabled TV EcosystemMon. April 24| 3:00 PM - 3:45 PM | Advanced Advertising TheaterWe now live in an age where technology allows for greater audience understanding than ever before. By leveraging data, we can deliver advertising messages to segmented audiences that go far deeper than traditional age / gender targeting. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide listeners with actionable insights into the value of a data enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.