Live From Nabshow 2017

From the Frontlines: The State of Programmatic MediaMon. April 24| 1:00 PM - 1:45 PM | Advanced Advertising TheaterTwo pioneers instrumental in the advent of programmatic media will take the stage to hash out the current state of the technology, as well as discuss the advancements across digital, broadcast, mobile, TV and more. As the world's largest demand pool with access to millions of advertisers, DoubleClick (Google's programmatic platform) has exclusive insights into the trends shaping the industry. Chip Hall, Managing Director at DoubleClick and a leader of its platform relationships partners with Pete Kim, the CEO and co-founder of MightyHive, DoubleClick's first and largest certified marketing partner, to analyze and explore the current and future state of programmatic and how it is affecting today's media & advertising landscape.