Marketing Strategy Sessions

Guy Marion, Chief Marketing and Revenue Officer at Autopilot, says that although marketing automation has been around for around 15 years, only 5% percent of the world’s companies are using it regularly and effectively. Nevertheless, the shift in marketing automation is evident. New marketers are indeed more focused on the customer journey and on providing a better experience, and Guy should know! As CMO of Autopilot, a software for multi-channel marketing automation, Guy has been in the business long enough to give us brilliant insights and use cases for today’s podcast! We go in-depth on the following topics: How does marketing automation personalize marketing and how does this personalization become lucrative in the long run? What’s the proper ratio of prioritizing short term effects and long term effects in marketing automation? Is marketing automation too much of a Big Brother concept, and if it is, how do you appear less stalker-y? And finally, how much does analytical data tie into deciding which mark