Marketing Strategy Sessions

With social media at the helm of PR and marketing, it’s no surprise that the business landscape hasvastly changed. So is social the new PR? With me on the show today is Kristin Marquet, the founder andmanaging director of Creative Development Agency. She’s a clever no-nonsense woman who’s forgedsuccessful partnerships with big names in the lifestyle and media scene.In this podcast we talk about how business-owners often misconstrue social media and PR to have onesole purpose: to boost sales and bring in the bucks. Although this usually comes as an end-effect, Kristinargues that PR and Social Media have a more complex function: to develop brand-awareness andgenerate buzz. So how can PR and Social Media agencies convince sales-oriented members of the C-Suite that their services aren’t just worthless white noise? Kristin tells us the secret step-by- step!In the digital era, is “social stalking” superior to building relationships offline? How do we draw the fineline between PR and Social Media? With so many new t