Marketing Strategy Sessions

Jeff Beale on Authority Marketing

Informações:

Synopsis

What's the real reason why we believe that some of our leading brands are best in the world. What makes them so unique? How come that we perceive some products as better just because of their name? It's called being an AUTHORITY. So how can you become an authority and create a movement for your brand – a vision that both you and your customers can live. A lot of people might tell you that you need to let people know about your product and your vision, but this is false. You need to have someone credible let your customers know that they can trust you and that you invented the best product since sliced bread! Of course the quality of your product has to be existent, but you need that credible person, that person they trust, let them know that you are more than just a brand, but a vision, a LIFESTYLE..