Be The Media

Today's guest is bestselling author Kevin Kelly, whose new book is titled What Technology WantsWhat Technology Wants, by Kevin KellyKelly's new book introduces a provocative view of technology, comparing it to a living, evolving organism that has its own unconscious needs and tendencies - even a drive towards sentience.In his attempts to discover "what it wants," Kelly uses examples from the past and then forecasts into the near future to project where technology is headed.The book is an optimistic look at how humanity and technology join together to produce increasing opportunities.We're excited to have been one of the first interviews Kevin has granted regarding his new book.Pre-order What Technology Wants hereKevin is also author of the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems Out of Control.His writing has appeared in the NY Times, the Economist, Time, Harpers, Science, GQ, and Esquire.Kevin is Senior Maverick and Editor-at-Large for Wired magazine