Shop Talk For Entrepreneurs

What happens when a successful graphic designer/art director/mom decides to do something about her daughter's obsession with old boxes?Justin interviews Janette Eusebio Harwell, Founder and Owner of Box Play for Kids, which makes award winning, eco-friendly stickers which turn old boxes into new toys.In 2011, inspired by her 2-year-old's obsession with old boxes and stickers, Janette launched Box Play for Kids whose mission is to promote creative play that stimulates curiosity, enthusiasm and learning in kids. Box Play for Kids won the Eco Choice Award and Bloggers’ Best Award in 2012 at the New York International Gift Fair. And in 2013, won Best New Product in the Toy Category at New York Now.Originally trained in graphic design, Janette began her career as a designer working for Fortune 500 clients. After eight years of creating award-winning identities and package design, she moved to advertising. As an art director, she developed strong conceptual skills working on everything from broadcast and print to d