Podcasting On A Plane

If you’ve been around for a while, you’ll probably remember at least one aviation downturn. Maybe two or three. In fact, we could probably figure out how long you’ve been in the industry, in decades, based on how many you’ve seen. This’ll be my third...In case you haven’t noticed, we’re in one again. Sure, it looks a lot different than downturns of years passed. But the big question, right after you figure out what the heck you’re going to do while things are down, is how you’re going to position yourself for the upswing. And yes, as bleak as things often look, there WILL be an upside. We just never exactly know when.I don’t have a crystal ball. Nobody does. Not even the old guy with the expensive suit you saw on CNBC. I mean, sure, he sounds like he does, but he doesn’t. The one thing that guy does have though, is some pretty good market research to go off of. But that takes armies of people who make it their business to collect and analyze data, and we don’t often get to see it raw, and even if we did, I’m