Rebel Research Radio

What persuasion techniques work? Should you feel comfortable using them? Gavin Abeyratne tells me about his work helping consultants to market themselves.THE HAPPY BRAIN PODCAST is a frank conversation between Loretta Breuning and a real reader of her book, Habits of a Happy Brain: Retrain your brain to boost your serotonin, dopamine, oxytocin and endorphin levels. Read the book and send your questions to Dr. Breuning on the contact form at the Inner Mammal Institute at: InnerMammalInstitute.org. You may be a guest on the show yourself!The brain chemicals that make us feel good are inherited from earlier mammals. They evolved to do a job, not to make you feel good all the time. When you know the job each chemical does in the state of nature, your ups and downs make sense. More important, you can re-wire yourself to enjoy more of them in sustainable ways.It’s not easy, alas. Our brain is designed to release happy chemicals when you take steps that promote survival. But our brain defines survival in a quirky wa