Healthcare Consumerism Radio

The first guest is Sean McManamy, SVP, strategy and product, HealthFitness, who discusses elusive drivers of wellness program participation. Sean will share new research that shows that to drive participation in wellness programs employers must address both the emotional and functional needs of employees and include personalized, customized communications. The research survey – conducted by HealthFitness in 2015 and 2016 – shows that wellness program participants have greater satisfaction with programs offered, perceived themselves as healthier and have a more positive attitude toward their employer. Yet, despite the myriad of available tools, tech and programs that are attractive to employees, a significant number – nearly 60 percent – remain outside of the program.: They are those who indicate they are likely to start participating, but for some reason do not. Fortunately, research findings point to ways employers can maximize the significant potential of their wellness programs by focusing on some of the e