Camp Tech Podcast With Avery Swartz

On today’s episode I get a chance to speak with Spencer Callaghan, a writer and digital content strategist. He lets me know what makes killer web content and how others can create exciting material for their organization’s websites and digital presence.   Spencer Callaghan is an Account Director for Thornley Fallis, an integrated communications agency which helps their clients with PR, web content, and social media management. Having worked on accounts for an array of for and non-profit organizations, Spencer has some great insights to offer in terms of creating and maintaining awesome web content.   Episode Highlights:   Writing for the web  Appealing to both humans and SEO  Measuring the appeal of your content  Whether to outsource or self-produce content  Niche marketing  Web content mistakes  Crafting your message  Who creates great content   Resources:   Spencer on Twitter  Camp Tech on Twitter  Avery on Twitter  Thornley Fallis  Spencer’s Blog on Yummy Mummy Club  MailChimp  Buf