Camp Tech Podcast With Avery Swartz

Today, my guest is Brock Murray, co-founder of seoplus+, a digital marketing agency. Together, we discuss remarketing (or retargeting), which is the ability to target your site visitors via ads after they have left your site.    Brock got his start in high school where he created online games using PHP. His continued interest in programming and graphic design, led him to create websites for family and friends. From there, he went on to co-found seoplus+. Brock exhibits his expertise and explains not only how remarketing works, but also how you can make it work for your business.   Episode Highlights:   How the technology behind remarketing works  Where to get started with remarketing  The cost of clicks or impressions  Which platforms are available  Different ways to remarket  The importance of cookies and ad-blockers  Image ads  Frequency capping  Setting up conversion tracking with Google Analytics  Resources:  seoplus+ website  seoplus+ on Twitter  Brock on Twitter  Camp Tech on Twitter  Av