Camp Tech Podcast With Avery Swartz

On today’s show, I talk to Wendy Kam Marcy, a lifestyle blogger and digital marketer, about online advertising and how to successfully monetize a website.  Wendy co-founded the popular lifestyle blog “Hip & Urban Girl”, as well as Adfluent Media, an ad agency that specializes in digital strategy and affiliate marketing. She has worked with over 50 big-name brands and has a long list of connections in the advertising world. As both a blogger and a marketer, Wendy has keen insight into what it takes to advertise websites via different methods and platforms. Listen in as we discuss different approaches to monetization.  Episode Highlights:  Starting her blog for friends and family about a love for food and travel in Toronto  Affiliate Marketing  Paid social media marketing  Sponsored content: how it works, and how to attract sponsors  The morality of sponsored content  The dilemma of turning down a lucrative sponsor  Writing what you’re passionate about  The importance of consistency  Seeking out spo